How correctly to untwist a site?

First of all, whether let's be defined{determined} it is necessary to advance an available site or you want to create and untwist new. Because in the first case all over again it is necessary "to cure" a site (if he is certainly sick), and for this purpose it is necessary "to diagnose". To begin production of the diagnosis follows from check of communications{connections} between pages of a site, i.e. each page should be accessible with main and, on the contrary, from the second pages it is possible to return on main. Here, it will be pertinent to mention love of some web designers to the menu of the site, executed on javascript. Links in such menus are not indexed by search robots, therefore I recommend you to avoid such decisions, or to duplicate such menu simple text links.

Other direction of check - time of loading of pages. Today bandwidth the Internet of channels is much better, than several years ago, but nevertheless, to do{make} page more than 50 KB without special necessities it is a bad form. Then it is necessary to proceed{pass} to a rating of quantity{amount} of links, i.e. links to a site of your "patient". If it is a lot of links, and all of them thematic, a site good if it is not enough links it is necessary to engage in increase in their quantity{amount} immediately. Thus do not do{make} linkopomojku on your site, the Internet and without you strongly reminds a dump. For an exchange prepare some descriptions for links (6-8). Remember, that the majority of search engines takes into account the first 10-16 words of the link.

The second stage of diagnosing of a site for his  promotion - his  analysis metategov. Most important of them - title. One of the widespread mistakes in the environment of web designers is attempt to jostle in this teg the name of the company that is justified only in that case when the name of the company is the well-known untwisted brand. Use this valuable teg to destination better: register here the name reflecting in a wide range of terms subjects of your site. Optimum quantity{amount} of symbols thus, from 60 up to 100. The choice of the name should be spent in common by the web designer and the customer. From the customer it is necessary to receive and coordinate about two-three tens keywords and the phrases reflecting to the full subjects of a site. Here it is not necessary to be afraid neither a professional slang, nor out-of-date words and concepts.

Then, using specialized dictionaries, it is necessary to build a synonymic number{line} for each term. Having chosen keywords and revolutions, it is necessary to start their frequency analysis which will define{determine} the importance of each word. For this purpose each large search engine has service.

• For a Yandex it direct.yandex.ru

• For a Rambler it rambler.ru/doc/position.shtml

• For Google it inventory.overture.com/d/searchinventory/suggestion/

Having defined{determined} keywords and their rate, it is necessary to distribute{allocate}, what keywords in what metategi to switch on. The main thing between them and contents of page should be correlation, but not duplication. All keywords should be used in plural, except for what change thus a root vowel. For example, "lions - lions". For such words use both word forms. Keywords and expressions build on a formation, according to their rate, preferring set phrases and phrases from two-three words.

Now we shall pass to consideration of the question specific only for new sites, i.e. from choice URL-b. If you create a new web a site, to start always follows from a choice of the advantageous address. If the question is the name of firm or a known brand the choice is obvious. We shall recollect microsoft or intel. In all other cases the short, well remembered word which does not cause two--place treatments will be advantageous. For example, vilka.ru - it is good, and poljot.ru - it is much worse, because on hearing not clear how to write poljot, poliot or polyot? Also the name which comprises a keyword will be very good. For example, design.ru Though, it is actual only for English-speaking sites. In summary I want to say to you: the Internet develops also a place under the sun will be for all. Create the sites and achieve the purposes put for them and do not hesitate to involve experts, for example us:), for the sanction of problems{tasks}, which to you not on a shoulder. Success to you in this hard business.

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