Twenty six ways of reception of the qualitative traffic on your site.

September, 1999. Delirium Tabke writes the " 26 steps to achievement of the high traffic for a site " in the World{Global} Forum of web designers. Clause{article} had a lot of helpful information for optimizatorov sites. However has much changed since then, and there has now come{stepped} time to create new, consisting of 26 steps, the plan to achievement of the high search traffic for web designers of the modernity{present}. Some from the principles declared Tabke, till now remain actual, for example, daily drawing up of a new content and his  publication on a site.

Today I want you to acquaint with the some people, in my opinion to opinion, the most important principles of modern optimization of a site.

As all of you, probably, know, attempts to receive the qualitative target traffic very much trudnodostizhimy, t. To. For achievement of the treasured purposes it is necessary to do really heavy job, to be resolute. Are ready? Let's pass to new, adapted to a modern reality, 26 simple principles of optimization of a site, using which, it is possible to generate, literally, within one year enough traffic to borrow{occupy} you with business on long, for very long term.

1) Studying keywords.

First of all, use the tools, allowing to create keywords and word-combinations for pages of your site. Set to itself a number{line} of typical questions and try to answer them.

What keywords are used by your direct competitors?

Whether there are any key phrases which possess significant potential from a position of web - marketing?

Whether there are such words, using which, you can open new, while unexplored areas of web - marketing?

2) A domain name.

If you want to untwist the name (brand) of your firm then it is necessary for you to create the domain name reflecting her  the name. For example, if your company is called Kawunga then the domain name for such company should be, at least, www.kawunga.com. And if the name is already borrowed{occupied}, then use word-combinations in a domain name, for example, www.kawungawidgets.com. Do not write anything superfluous, use no more, than two words.

3) Avoid "sandpits".

After considering the name of your future domain, it{he} should be bought and registered at once, and the earlier, the better. Adhere it  to any hosting and publish on him, at least, one page informing on a certain help information on your firm and your activity with words, that soon there will be an expanded version of your site. Be convinced, that your site completely proindeksirovan Google and Yahoo (preliminary not having forgotten to add the application for indexing in them or to publish the link to your site to any popular website).

4) Create a content.

Create a site in the size up to 30 pages with a good original content. Thus, poiskovikam will be what to index on your site. It also will increase your chances to get in results of search on numerous key searches.

5) Design of a site.

Adhere to a principle " do not pursue a steepness ". Make a simple site. Use an external CSS-file, clean{remove} from pages a code javascript, having saved it  in external files, do not use frames, do not use flesh, replace with his  image. It is not necessary to use the overloaded site, offering{suggesting} his  visitor. Your site should be beautiful and simple, allowing the user it is easy to find what he requires.

6) The size of page.

The size of your page there is less, the better - it is especial for a home page. Optimize images on a site, be convinced, that pages of a site are quickly loaded. The majority of people and businessmen in the West require high speeds. If you are sure, that pages of your site gruzjatsja very slowly, it is possible, that you already poterjate your visitor, at all not having allowed him to learn{find out} about you and your activity through your site.

7) JUzabiliti.

Be convinced, that on your site all rules of a good form are observed. Remember, that people spend more time for those sites which do not trample on the general{common} rules of friendliness to users. Do not use PDF-files for the publication of your information for reading in a mode online. Change colors for links on which click has already been accomplished, and use good informative headings. Study various methods of improvement juzabiliti your website. In any case, spent time always will be paid back by the qualitative traffic from search engines and pleased visitors.

8) Optimization.

Use key phrases which you have chosen for optimization of a site, in tege title (the most important element), in headings (where it is possible) and in the text of page. Be convinced, that the text of page corresponds{meets} to a subject of your key phrase. If you sell various fine useful adaptations for something then write about them, instead of simply insert one keyword into the text of other maintenance{contents}.

9) Global links.

Global links are such links which do not change, are on each page and serve for access to the main sections of a site from various pages - some kind of a certain global navigation on a site. Very much often global links are located in the left part of page, sometimes above and in the bottom of page. Such links should be on each page of your site. I usually create the panel with global links at the top of page, together with below. Choose, that to you approaches more.

10) Headings.

Use fat headings. In the Internet people look through texts, but do not read them, therefore everything, on what they pay the attention, are headings. If your headings do not reflect the purposes they will not allow visitors to become interested in your content.

11) A map of a site.

Create a map of your site with links to each page of a site. Support her  in a modern status, constantly update links to her. This way will allow search spiders completely proindeksirovat` your website.

12) A content.

Add each 2-3 days on 200-500 words on your site. Always create an original content and do not copy another's. The is more original and your content is interesting, the more people will read it , will put the link to him  and, the most important, they will return to you again in searches of the interesting information.

13) Only "white" optimization.

Avoid methods of "black" optimization. This method will consist in reception of high relevance of search engines in relation to your site.

Many users resort to use of the forbidden methods of realization of optimization of a site. Here can enter and filling of page by empty keywords, and generating of the doorway-pages, the invisible text, kloakinga, etc.

People which use methods of black optimization, usually receive short effect from similar actions. Very quickly these methods can reveal search engines therefore the site can be removed from base of the search engine.

14) The analysis of competitors.

Who refers to you? Use Yahoo to see return links to your site. For example, print something like: link:http://www.yourdomain.com in Yahoo. Try to receive links to your site from sites of your direct competitors.

15) The publication.

Publish your site in catalogues of the following types:

In Dmoz and Yahoo;

Catalogues on a subject similar to yours (if there are paid catalogues - pay if at you is money, but only if the price proved);

In catalogues which concern regional`no to your site; if you plan to work in regions then be published in yellow pages (as such pages use search engines for search in regions).

16) Blogi.

Begin messages blog about your activity and write new recordings, at least, time to a week. Allow your users of them to make comments or even better if you will allow them to write the recordings to yours blog. This method can create an additional content on your site which will be stimulus to return on your site.

17) Links from other sites.

Simply publish the link to your website to other sites, offering{suggesting} owners of these sites various conditions favourable to them. However it is not necessary to spend for it a lot of time. If your content is interesting and original, that, it is possible, that they will find your site and will put on him  the link in the usual image.

Avoid a mutual exchange of links, various linkopomoek and other ways of reception of artificial links. They, maybe, serious to you will not make anything, but Google checks, when you have received the link, how much she there is, who refers to a site, which refers to you, where you have breakfast, where live, etc. (but not in such degree, but nevertheless...).

18) Statistics.

Be convinced, that on your server the good program for display of statistics is used. Use her ! If you do not have access to such program then pay for it{her} or use other paid analogues. Without knowledge of the information of users of your website, you lose one of the most important functions who helps to improve your site.

19) Pay for cliques (PPC).

Be registered in Google Adwords and Yahoo Search Marketing. Spend money for that people came on your site. This way will create a steady stream of visitors on your site, creating especial conditions which allow to transform visitors into your clients. You do not need to be the first, you do not need to be the fifth, only be convinced, that your site is on the first page of results of search on key search. Then the price enclosed in advertising, will pay back itself.

20) Look back around.

Be informed on that new occurs in sphere in which you work. For example, if the new product will appear only in a new season you should write about him already now. Try to become his  first distributor. Search engines and numerous links to your site will award you.

21) Clauses{Articles}.

Write on each week new clause{article} and publish her  where only know (with the return link to your site). Place also this clause{article} and on your site. This way will allow not only to increase quantity{amount} of links to your site, but also will increase quantity{amount} of visitors on your site. And that the most important - people which have come on your site under such links, will already see you the expert in that area in which you work. They even will search for your site, entering in the search engine your name.

22) Study the traffic.

After 30-90 days of job of a site, you already will have enough results to study your statistics. Looking through statistics, answer the following questions:

Whence there come visitors?;

They use what search engines?;

What do they enter in the search engine?;

What pages of your site are visited{attended} most of all?;

On what pages users with poiskovikov enter?;

From what pages they leave from your site?;

What ways they investigate your site, through what pages pass?

23) Check up your promotion.

After 3 - 4 months check up presence of your link in the catalogue Dmoz.org and in any other catalogues, in which you passed registration. If the link to your site has not been added, then try to be registered again, and it is even better - write the letter to the manager of that catalogue who has given up to you in the publication of the link and ask it  why he has made it. Also try still more some catalogues, the publication of the link in which will give the greatest effect to your site, and be registered in them.

24) RSS-fidy.

RSS (Real Simple Syndication or Rich Site Summary) becomes the powerful tool for the Internet - expert in marketing. You can add quickly and simply a new content on your site. Fidy clauses{articles} very much often are updated, so you can give your visitors (and to search machines) that they want - a new content. You can use RSS to untwist a new content, such as: new clauses{articles}, blogi, press releases, etc.

25) Press releases.

The press release is the written down dialogue between you and the journalist of any area of mass-media (the newspaper, radio, TV, magazines) to do{make} new headings of news. The press release is created to announce publications of new clause{article} or the new information on the company and on the products made in her. If your press release interesting enough, the journalist can write whole clause{article} about you and that you in your press release shine{cover}. Before you learn{find out} it, the link to your site can be published, for example, in newspaper New York Times.

26) Constantly update the information.

Remember, that you need to write, at least, 2 - 3 clauses{articles} to a week. I have mentioned it in brief, but, it is quite possible, that this item{point} is the most important in this clause{article}. Write clauses{articles}! Without a new content your site will very quickly fall as a result of delivery of search engines. To remain on the first page of results of delivery poiskovika, your content should remain fresher, modern and the most interesting in that area in which you work.

Follow it to 26 steps, and I am confident, that within one year your site becomes successful. The quantity{amount} of the traffic will considerably increase for your site, increasing success of your affair.

So start to write, be added up to the first positions in rezul`takhakh deliveries of the search engine.